If you’ve recently taken a vacation, you’ve probably encountered a variety of vendors, including airlines, rental agencies, hotels, restaurants and even entertainment venues. Most people take a vacation, get home and share their experience with a few close friends and family members, and then there are those who share their experience with the world using popular online review sites like TripAdvisor.
If you’ve never left an online review before, you may not think that writing online reviews is important or that your opinion would make a difference, but the truth is that more and more consumers are turning to these sites before planning their trip. They’re using the experiences and opinions of total strangers to learn where to stay, what airline to take, where to eat and even what places to shop at. And if you recently took a vacation, you should share your experience through online review sites for the following reasons.
You can tell people where to go.
If you had an absolutely amazing time while on vacation, find the company online and leave an amazing review. Be specific so that other readers know what time of the year you traveled, who you were with and what exactly made it so special. Knowing that a company went above and beyond your expectations can help others learn that they should also use this company if they will be traveling to the same area.
You can tell people where not to go.
Along with good experiences, it’s also possible that you had a bad experience with a company while on vacation. You should also turn to online review sites and leave a review detailing your poor experience. This will let other people know just how poorly you were treated, and it will warn others from using this company and having the same bad experience.
You can provide insight to the business.
By leaving an online review, you’re leaving valuable insight to the business you’re reviewing. If you left a good review, you’re letting the business know that they’re doing a great job and exceeding expectations, and they can use this information to ensure that they continue to provide excellent service. On the other hand, if your review was bad, it is letting managers and company owners about the poor quality of their business, which may be something that they were completely unaware of. These businesses can then use the information you provided to make the right changes to ensure that the same poor experience doesn’t happen to other guests.
You could earn incentives.
Some companies provide incentives to customers that leave reviews on popular websites. For example, if you left a nice review, the company may thank you by providing you with a discount off your next visit or giving you a free gift. This is their way of saying “thank you” for your input and ensuring that you come back.
If you leave a negative review, you may receive an apology from the company’s manager or business owner, which is a big deal in itself, but you may also receive an incentive to give them another try and let them prove to you that they’re a good company with good customer service. Depending on how you feel about the company, you may take them up on their offer to make it up to you, and if they do, you could write another review letting others know how they took the time to make a bad experience a positive.
Lauren Williams is a travel agent and prolific writer. She enjoys blogging about her vacations and commonly uses a travel reviews aggregator.